Humanify Technologies: Bridging the Gap in Consumer Insights with AI
Founded in May 2022 by Geetika Kambli, Humanify Technologies emerged from the Centre for Behavioural Research at Future Factory.
Founders:
- Geetika Kambli (Founder and Director of Business): With a background in computer engineering and an MBA, Geetika started her career with global brands like Unilever and Johnson & Johnson. Co-founder of Future Factory, she led the user research practice at the Centre for Behavioural Research, influencing Humanify’s platform.
- Jashish Kambli(Design Lead): A globally acclaimed designer and engineer, Jashish leads Humanify’s design teams. Also a co-founder of Future Factory, he received prestigious awards, including the Red Dot Design Award and IDSA Design Award.
Inception and Evolution:
- Founded in May 2022 by Geetika Kambli, Humanify Technologies emerged from the Centre for Behavioural Research at Future Factory.
- Recognizing the limitations of traditional methods in understanding rapidly changing consumer behavior, Geetika leveraged her 15 years of experience to create innovative solutions.
- The advent of the COVID-19 pandemic and restrictions on face-to-face research methods acted as a catalyst for the launch of Humanify Technologies.
Product: ExploraStory
- Objective: Enhance the connection between companies and customers by providing a dynamic and engaging way to gather user experiences and feedback.
- Capabilities:
- Allows real-time observation and interaction with customers.
- Enables the selection of participants for specific studies and sophisticated analyses.
- Tailored for specific use cases, providing in-depth and personalized understanding of user behavior.
Business Model:
- Operates on a subscription-based, pay-per-use model typical of SaaS products.
- Users purchase a set number of research hours with the option to buy additional hours.
- Pricing starts at Rs 3,200 per hour, making it accessible for teams.
- Clients include Eureka Forbes, Godrej & Boyce, and Go Desi.
Funding and Investors:
- Closed a pre-series funding round in late August, led by Godrej & Boyce, the flagship company of the Godrej Group.
- The funding aimed to boost the unique insight generation platform, leveraging advancements in AI and deeptech.
Future Plans:
- Focus on enhancing product offerings using AI to improve user experience and real-time learning.
- Expansion into the US market.
Impact and Innovation:
- Humanify Technologies addresses the gap in capturing and interpreting consumer insights, offering an immersive and effective alternative to traditional methods.
- ExploraStory provides businesses with richer, more nuanced insights into customer behavior and preferences.
- The startup’s approach evolves rapidly with technological advancements, enabling quick and cost-effective decision-making for marketing and product teams.
Humanify Technologies, with its commitment to building a more human-centered world, stands as a pioneer in leveraging technology to bridge the gap in consumer insights, empowering businesses to make informed and responsive decisions.