Twin Sisters Turn $10K Side Hustle into $95M Business Success

Taylor Capuano and Casey Sarai didn’t expect much when they each invested $5,000 from their savings to launch Cakes Body in 2022. Yet within just three years, their side hustle selling silicone nipple covers has become a powerhouse business generating $95 million in annual sales.

From Frustration to Innovation

The twin sisters, who were both working in marketing roles, identified a genuine problem in the market. Existing silicone nipple covers were uncomfortable and ineffective, often failing to prevent chafing or visible bra lines under clothing. By researching manufacturers and iterating on prototypes, they created a superior product that addressed real customer pain points. The sisters invested their initial $10,000 in prototypes, inventory, social media ads, and setting up a Shopify store.

Viral Success and Strategic Growth

Their breakthrough came when one TikTok post generated over 1 million views, selling out their entire stock within weeks. Multiple viral moments convinced them to quit their day jobs in summer 2022 to pursue Cakes Body full-time. A December 2023 appearance on ABC’s “Shark Tank” accelerated growth further, securing $300,000 in funding from Skims co-founder Emma Grede for 10% equity.

Today, Cakes Body boasts nearly half a million social media followers and has partnered with retail giant Ulta Beauty, placing products in 1,000 stores nationwide. At $33 per pair—double the price of competitors—the company has proven that consumers value quality over affordability. With a network of 25,000+ affiliate creators and international expansion plans, these twin entrepreneurs have transformed a simple solution into a thriving business empire.