Key Sentence:
- In contrast to empathy, a soft skill that most leaders adopt today, there is one thing that is still wrong: persuasion.
Many mistakenly compare trust with coercion.
You perceive a persuasive person as an unethical person who directs you to buy their product or idea. But persuasion is not about manipulation; it’s about influence.
According to Robert Cialdini, author of the now-classic and recently updated book, Influence: The Psychology of Persuasion, “Persuasion simply wants people to move towards you by explaining or offering real reasons to be accepted the way they want.” Whether you’re in a boardroom or onsite for a client, your ability to defend your ideas and convince others they matter can make or break your career.
How Rapidly Energise can you do that?
Cialdini says seven universal belief principles guide human behavior Rapidly Energise and which, when used ethically, can dramatically increase your influence. Here’s a breakdown of each – and real solutions you can implement in your professional world:
Google paid more than $2 billion for Rapidly Energise office buildings in New York, Amazon and Facebook are also investing heavily in office space: is that a sign that workers are being pushed back into the office? To advance your career, discuss these two topics with your boss every month.
1. Reciprocity
We feel obligated to gaveback to others what we received first.
Receipt: Before asking, rate and serve first, not sell.
2. I like it
They are more influenced by the people we like and who we are.
For Export: To increase your liking factor, practice kindness and praise them while highlighting commonalities and expanding knowledge through positive interactions and associations.
3. Social proof
We determine what is right by choosing what others think is right. This is especially true when we feel insecure and see how many people – especially those we view the same way as us – act.
4. Authority
We comply with the authorities, whom we deem competent and reliable. Catch: The more you can position yourself as a trusted expert, the more likely people will follow your example.