When a soccer injury ended Lyndsey Meade’s college athletic career, she discovered Pilates as her path to healing. That transformative experience sparked a business idea that would eventually generate seven-figure revenue in record time. In February 2025, Meade partnered with friends Genevieve and Daniel Ross, plus her entrepreneur husband Chris Meade, to launch BODY Hot Pilates in Aventura, Florida.
Innovative Concept Drives Rapid Growth
The studio’s unique approach combines traditional mat Pilates with 95-degree heat using infrared sauna technology, similar to hot yoga studios. This innovative concept quickly captured market attention, with demand exceeding all expectations. Within five months, BODY Hot Pilates surpassed $1 million in revenue and expanded to a second location in Coral Gables, with three additional studios planned by year’s end.
The business operates with 19 independent contractors, primarily instructors, making it part of a growing trend of ultra-lean million-dollar businesses. According to U.S. Census Bureau data, nonemployer businesses reaching $1 million annually jumped from 57,822 in 2021 to 117,060 in 2023.
Strategic Location and Community Building
Success factors include strategic location selection in a shopping center with free parking—crucial in parking-challenged Miami—and strong community focus. The studio now serves approximately 6,000 individual customers monthly, emphasizing personal welcome and injury awareness among instructors.
BODY Hot Pilates benefits from renewed interest in mat Pilates, popularized by social media influencers. The studio offers traditional classes alongside “Hot Pilates Sculpt,” which incorporates weights, appealing to diverse fitness preferences.
Marketing relies on Instagram engagement and strategic partnerships, including recent collaborations with energy drink brands, demonstrating how modern fitness businesses leverage digital platforms for growth.