Founded by Brijesh Chandwani and Subram Kapoor, Keus Smart Home emphasizes design thinking based on deep innovation, converging with an ethos of operational excellence and customer service.
Founders and Funding Breakdown
Home automation startup Keus Smart Home has successfully raised Rs 100 crore ($12 million) in its first external funding round. The funding was led by OAKS Asset Management, with OAKS Consumer Fund contributing Rs 80 crore. The remaining capital came from the company’s founders, Brijesh Chandwani and Subram Kapoor.
Leadership and Design Thinking
Founded by Brijesh Chandwani and Subram Kapoor, Keus Smart Home emphasizes design thinking based on deep innovation, converging with an ethos of operational excellence and customer service. Brijesh Chandwani, the Managing Director and Founder, expressed excitement about the rising trend in the smart home landscape in India and the commitment to pioneering innovation.
Strategic Expansion Plans
With the fresh capital infusion, Keus Smart Home plans to launch new experience centers in key Indian cities, including Delhi NCR, Bengaluru, Pune, and Mumbai. The company also aims to expand its presence in Tier I and II cities. The strategic expansion is designed to solidify Keus’s position in the premium homes segment and introduce new product offerings in home automation and lighting.
Market Position and Previous Collaborations
Founded in Hyderabad in 2017, Keus Smart Home has swiftly become a design-centric smart home company catering to the premium and luxury homeowner market in India. The startup has previously collaborated with architects and interior designers in Hyderabad, deploying its advanced smart home systems in over 1,500 residences.
Market Growth and Projections
The home automation market in India is witnessing significant growth, with projections indicating it could reach $25.64 billion by 2030, compared to $4.83 billion in 2022. The infusion of funds positions Keus Smart Home to capitalize on this growth and further enhance its market presence.