Bieber’s debut skincare brand, Rhode, launched Wednesday with a curated and affordable skin barrier protection product: “I want it to be accessible and accessible to everyone.”
Hailey Baldwin Bieber knows what you’re thinking — a celebrity with a revolutionary skincare line. But the 25-year-old supermodel and multi-dash creator. Who captivated Gen Z on TikTok with her dewy complexion and directness – chimed in. And he believes there is room for everyone at the table.
Hailey Bieber journey to the streets—his much-anticipated foray into skincare—has been long. The model, who self-describes a skincare maniac, says she “always dreamed of” starting her line but didn’t take planning and concept seriously until the pandemic. She spent time meeting cosmetic chemists and dermatologists, formulating and evaluating families. And friends.
“What sets Road apart is that we run a line of basic selected also edited stuff. Our philosophy is to do everything well,” Bieber told news in a recent intimate interview in Brooklyn, New York. “For me, it covers everything in my life — [from] beauty [to] how I organize my clothes. It’s like the adorable jeans you always reach for.
A perfect blazer that you keep on using. This is how I view skincare. This is an ideal air humidifier that you keep reaching for. This excellent moisturizing product will keep you coming back for more. These formulas are so deliberate and so specific that they can become the essential ingredients of choice that you keep visiting.
The debut drop includes three products — Peptide Glaze Liquid, Barrier Repair Cream. Also Peptide Lip Therapy — all for under $30 and are now available on RhodeSkin.com.