By composing a visually striking drink that is gradually shareable, Bacardi-owned Grey Goose expects to recite the viral momentum of the Honey Deuce.
Grey Goose is making a splash at the 2025 Australian Open with the launch of its latest signature cocktail, the Lemon Ace.
Known for its successful Honey Deuce at the U.S. Open, Grey Goose is now bringing a new, tennis-inspired drink to the Australian courts.
From Honey Deuce to Lemon Ace
The Honey Deuce has become a U.S. Open staple, generating $12.8 million in sales in 2024 alone. Building on this success, the Lemon Ace is designed to resonate with the Australian Open’s unique atmosphere and audience.
Joe McCanta, Grey Goose’s global director of brand experience, describes the Lemon Ace as “a completely original spin on the Collins cocktail,” tailored for the Australian tournament.
Ingredients and Inspiration
The Lemon Ace features a refreshing blend of Grey Goose vodka, passionfruit syrup, and sparkling lemonade, topped with a distinctive “spinning tennis ball” garnish.
This visually striking element is crafted to enhance the cocktail’s Instagram appeal and provide a memorable courtside experience. The drink is served in a limited-edition commemorative cup, adding an exclusive touch for fans.
Strategic Development and Market Impact
The development of the Lemon Ace involved careful consideration of flavor profiles and presentation, ensuring it aligns with the tournament’s spirit.
Grey Goose’s strong presence in Australia’s super-premium vodka market, which saw a 20.6% value growth in 2023, underscores the brand’s strategic expansion into the Australian Open.
A Celebration of Tennis and Taste
McCanta highlights the cocktail’s vibrant and bold aesthetic, designed to capture the essence of the Open.
The Lemon Ace not only aims to enhance the fan experience but also to solidify Grey Goose’s iconic status in the tennis world, making it a standout feature of the 2025 Australian Open.
With its innovative approach and attention to detail, Grey Goose’s Lemon Ace is poised to become as iconic at the Australian Open as the Honey Deuce is at the U.S. Open, elevating the tournament’s beverage offerings to new heights.