Fabletics has announced a groundbreaking partnership with NFL star Ja’Marr Chase, launching its first-ever athlete-curated collection. The exclusive men’s line marks a significant milestone for Fabletics Men, which has evolved considerably since its 2020 debut. Branded with the tagline “Chasing No One,” the collaboration reflects Chase’s personal style and philosophy of merging fashion with athletic performance.
Bold Designs Inspired by Athletic Excellence
The two-part collection draws inspiration from Chase’s lifestyle and is designed to support the modern man. The first drop includes core styles from Fabletics Men’s best-selling “The One” franchise, a natural connection to Chase’s nickname, “Uno.” Limited-edition graphic T-shirts and hoodies co-created with the athlete showcase bold aesthetics. The collection also introduces DNA, a new Fabletics silhouette derived from the arch of the brand’s “F” logo. Established styles like The One Jogger and Short, the Effortless Tee, the Don Cruiser Jacket, and the Convertible Travel Bag complete the offering.
Innovative Fabric Technology Ahead
The upcoming second drop will debut GridTech, a proprietary fabric developed to deliver warmth without added weight. This innovation exemplifies how Fabletics continues pushing boundaries in men’s apparel. According to co-founder Don Ressler, the collaboration represents “the intersection of peak performance and unmistakable personal style.” Chase joins Kevin Hart as a leading figure for Fabletics Men, which has grown into a $300 million business. The partnership signals a new era for how Fabletics approaches athlete collaborations and men’s fashion innovation.