EventHQ: Simplifying Event Operations and Marketing with Intelligence

EventHQ’s journey began with Chameli Kuduva’s passion for entrepreneurship and community building.

Founders:

• EventHQ was founded by Chameli Kuduva and Hari Pragdish in 2023.
• Chameli Kuduva is an experienced entrepreneur, previously founding SaaS Insider and working at companies like OrangeScape, Freshworks, and Hiver.
• Hari Pragdish has a background in Electrical and Electronics Engineering and previously founded Supercharge. He has also worked at Efficient Capital Labs, Qlinks.app, Esper, Freshworks, and Zoho Corporation.

Inception:

• EventHQ’s journey began with Chameli Kuduva’s passion for entrepreneurship and community building.
• In 2020, she founded SaaS Insider, a B2B SaaS community that quickly grew to over 10,000 members, serving as a platform for knowledge sharing through webinars, meetups, and conferences.
• Recognizing challenges in event data management, especially during the shift to virtual events amid the pandemic, Chameli and Hari identified a gap in the market, leading to the inception of EventHQ.

What EventHQ Does:

• EventHQ is an EventOps and Intelligence platform designed to support event marketing teams, streamlining information flow, automating engagement, and offering in-depth ROI analytics.
• The platform connects revenue teams, marketing, and data in one centralized place, providing a unified system for event management and operations.

Focus Areas:

1. Event Management: Encompasses the overall planning and execution of an event.
2. Event Operations (EventOps): Focuses on managing logistics, staff, and operations during the event, requiring meticulous planning.
3. Data Unification: EventHQ brings together scattered event data from various sources, including forms, webinar tools, conferences, and spreadsheets.
4. Efficiency and Automation: The platform streamlines information flow, automates engagement processes, and provides detailed ROI analytics.
5. Centralized Hub: Serves as a central hub for managing and tracking different elements of event operations and marketing.

Funding and Investors:

• EventHQ raised $500,000 in a pre-seed funding round led by Powerhouse Ventures.
• Angel investors participating in the funding include Vijay Shankar, Arjun Pillai, and Karthik Ramamoorthy.
• The startup initiated a waitlist and onboarded early customers to gather feedback and insights before entering the beta phase.

Challenges Addressed:

• Scattering of event data across various tools and platforms.
• Lack of a unified system for effective data aggregation and analysis.
• Difficulty in assessing the ROI of events.
• Operational inefficiencies in event management and EventOps.

Market Opportunity:

• The global corporate event market is projected to reach $1.1 trillion by 2031.
• Factors driving market growth include ease of visa restrictions, infrastructural development investments, and increased global travel.

Quote – Chameli Kuduva, Founder, EventHQ:

• “Businesses have started prioritising event-led growth; however, data around events is still stored separately, making it challenging to effectively carry out event operations and assess the return on investment (ROI). There has been a noticeable rise in the number and variety of events, and we believe EventHQ can address this challenge.”

Future Plans:

• EventHQ plans to enter the beta phase, where the platform will be tested in real-world scenarios to identify and address any bugs or issues.
• The startup aims to refine its offerings based on valuable feedback from early customers.

EventHQ addresses the growing importance of events in corporate growth strategies by providing a comprehensive solution for managing, analyzing, and optimizing event operations and marketing efforts. The platform’s focus on unifying scattered data and providing actionable insights positions it as a valuable tool in the dynamic and expanding corporate event landscape.