Early Christmas shopping boosts sales in stores in October as people spend more on clothes and toys. According to the Office from National Statistics (ONS), sales rose 0.8% in October after underperforming in September, during to the Office for National Statistics (ONS).
Clothing sales have hit their highest level since the pandemic began, the ONS reported. Sales have also reportedly increased at thrift stores such as charities and auction houses. Clothing store sales were just 0.5% below pre-pandemic levels, “with some retailers suspecting early Christmas sales were boosting sales,” the ONS said.
People buy or order earlier than usual this Christmas include toys and clothing, shoes, and accessories. “After five months from no growth, retail sales rose in October,” said ONS chief economist Grant Fitzner. “While sales are generally above pre-pandemic levels, the picture remains mixed.”
Fuel sales fell sharply, returning to normal levels after the September fuel crisis, and grocery and online sales also fell.
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Helen Dickinson, chief executive of the British Retail Consortium, said retailers were putting “huge effort” into ensuring they had Christmas deliveries in the face of ongoing supply chain issues. “Labor shortages across all supply chains – from agriculture to distribution are increasing costs and creating several gaps in the shelves,” he said.
“Retailers, however, prioritize the essential Christmas items, and many of them place their Christmas deals a little early, so everyone has time to stock up on things and decorations before the big day. He said retailers hoped demand would continue through the holiday season. “However, challenges remain as higher prices are set, and many households are faced with rising energy bills.”
The surge in sales at non-food stores, including thrift stores, contributed to the increase in October’s figures. Robin Osterley, chairman of the board of directors of the Charity Retail Association of Charities. Said charity sales were between 3% and 5% higher in October than before the Covid pandemic a “very significant” increase.
People’s attitudes towards donating and buying used clothing have changed, mainly due to increased environmental awareness. “Throwing it in the bucket does nothing but fill the trash can,” he said. “[And] people want to buy for a good cause.”