Direction 9 Introduces T9-like Text Input for Modern TV
Direction 9, a startup recently showcased at CES, is attempting to bring back the T9 text input method from Nokia phones, but this time for contemporary televisions.
The founder, Leon Chang, envisions licensing the technology to major streaming companies such as Roku, Netflix, Apple, or Samsung. The prototype, integrated into an Android set-top box, allows users to input text using the directional pad on their TV remotes. Despite Chang’s confidence in the superiority of this technology for TV input, critics argue that existing solutions like QR codes, voice input, and keyboard integration already offer more convenient alternatives.
“Skepticism Surrounds Direction 9’s Vision for TV Text Input”
While Direction 9 aims to revolutionize TV text input, skeptics question the necessity and practicality of their approach. Chang contends that entering text on a phone, especially for activities like searching for content or entering passwords, is cumbersome and inefficient. However, critics argue that modern solutions, such as QR codes or voice input, already provide quick and user-friendly alternatives. The startup’s proposed business model, planning to charge manufacturers for each remote shipped, faces skepticism due to potential cost implications for mass-produced remotes.
“Existing Alternatives Pose Challenges for Direction 9’s T9 Integration”
Direction 9’s attempt to reintroduce T9-like text input for TVs faces challenges from existing alternatives. While Chang asserts that their solution is the quickest, smartest, and easiest, others disagree. Current methods, including QR codes and voice commands, have gained popularity for their efficiency. Moreover, the startup’s proposed pricing model, planning to charge $3, $1, or $0.50 for every remote shipped, raises questions about its competitiveness, especially in a market where cost-effective alternatives already exist.
“Uncertain Future for Direction 9 as TVs Embrace Simplicity”
As the trend in television technology leans toward simplicity and enhanced user experience, the future for Direction 9’s T9-like text input remains uncertain. With various established solutions already providing efficient alternatives for TV users, the startup faces an uphill battle in convincing major streaming companies to license their technology. Additionally, the potential cost increase for remote manufacturers raises doubts about the widespread adoption of Direction 9’s approach in the competitive TV technology landscape.