Key Sentence:
- Small businesses Digital Advertising are constantly looking for ways to save money while trying to grow through advertising.
So it does sense Digital Advertising that there is a way to bring these two imperatives together, and the company will take advantage of the opportunity.
I had the opportunity to interview James Bender, CEO and Co-Founder of Skiddle, a digital advertising and CRM platform for small businesses. With the promise of cutting costs and connecting businesses with audiences turning to sales. James and his team are confident they will meet the needs of small businesses, especially at a time. When companies are looking for tighter margins and more small businesses to escape the pandemic. Budget.
Notably, James achieved this at the age of eighteen, which made him a formidable young entrepreneur. And like his colleagues I spoke to, it’s great to have the prospect of someone entering the startup world with fresh eyes and enthusiasm.
Mary Justin: First, a little background.
James Bender: Stiddle was Create in the San Francisco Bay Area with our Silicon Valley and San Francisco teams. I founded Stiddle including my co-founder Charis Zhang in March 2020 at the start of COVID-19.
Jüten: What problem did you solve?
Bender: Stiddle breaks the accessibility and affordability of advertising for small businesses to advertise. And sell online against the more considerable competition at a lower price.
Jüten: Who are your customers, and how do you find them?
Bender: Our customers are corner stores, restaurants, retail, e-commerce, and marketing agencies.
Jüten: How have previous projects and experiences helped this new project?
Bender: At the age of fifteen, I started a marketing agency in San Francisco, helping small, local, also online businesses with their online marketing, promotion, and website development. As the size grew, I switched to working with a slightly bigger company with a bigger budget. Shortly after, I quickly realized that many small companies I helped develop could no longer afford my services. This is why I started Stiddle as an alternative for small business owners to sell and advertise online with minimal technical knowledge and budget.