Key Sentence:
- In The last few years, we have seen significant changes in the way stars and influential people make money.
For example, for musicians, most of their income comes from album sales. However, in current years we have seen many of them get the bulk of their income from touring, brand partnerships, and leveraging their digital influence on social media. The COVID-19 pandemic has accelerated this change with increased restrictions on live events over the past 18 months.
Some of these celebrities and influential people earn additional income, among other things, by offering digital experiences to their fans, such as B. particular birthday messages or video calls. Anjan Loutra, the founder of Thrillz, is an entrepreneur whose journey took him from the world of private equity to hosting events and now runs a company that combines fans with celebrities to deliver this unique digital experience.
Initial Effort
Loutra grew up in Glasgow, Scotland. During his adolescence, he was an avid tennis player who was encouraged to play the sport by his parents, after which he made a significant promise. As a teenager, he represented Scotland in training at the same camp as world-renowned tennis players such as Andy Murray.
Balancing his sport and education, which was always important to his parents, was challenging, but it made him work. In his late teens, he replaced tennis with cricket because “although I loved tennis, the individual nature of the sport was found to be mentally controllable, and the team environment that cricket offered was more rewarding,” he recalls.
During his college years, he continued to play cricket under his parents’ promise to fund his athletic ambitions while he focused on his graduation. Like tennis, he thrived in the sport, playing nationally and traveling the world, which he matched with his degree in accounting and finance from the University of Glasgow.
However, the disadvantage of spending all his time studying and exercising makes Loutra not earn a significant income. To counter this, he started an events company that hosted local events for the Asian community in Glasgow without getting a traditional job that dictated his hours.
The company applied for a short time, but as his senior year approached, he settled on one track and focused on his education, eventually excelling in the final exams and ending with top-notch honors before starting work at Ernst & Young (E&Y) in Glasgow.