Nostalgia Meets Innovation
Nearly three decades after the launch of its original Chubby Stick in 1997, Clinique is embracing nostalgiacore by refreshing and expanding the beloved product line. Known for its playful, easy‑to‑use format, the Chubby Stick has long held a special place in the brand’s portfolio and in the memories of loyal consumers. Now, the collection is being reintroduced with a broader shade range across lips, cheeks, and face products, appealing to both longtime fans and a new generation of beauty enthusiasts.
Expanded Collection
The full Chubby Stick lineup now features four products:
- Moisturizing Lip Color Balm – available in 14 shades, including seven new options.
- Cheek Color Balm – offered in eight shades, with five new additions.
- Sculpting Contour – expanded to three shades, with two new ones.
- Sculpting Highlight – also available in three shades, including two new options.
In total, the Chubby Stick collection now boasts 28 shades, giving consumers more variety and flexibility to experiment with color.
Consumer Demand and Market Trends
According to Christie Sclater, senior vice president of global marketing for Clinique Global, the expansion was driven by consistent consumer requests. “People have consistently asked the brand to add more shades to Chubby Sticks, and this is the perfect moment,” she explained.
Sclater also noted that stick formats are gaining momentum in the beauty industry. “People are gravitating towards makeup that feels intuitive, mistake‑proof and joyful. And in a world that can sometimes feel heavy, Chubby is all about play.”
Outlook
Clinique’s decision to expand the Chubby Stick line reflects both nostalgia and modern consumer trends. By combining the playful spirit of the original with new shades and formats, the brand is positioning Chubby Sticks as a timeless yet contemporary staple. With their intuitive design and expanded color palette, the updated collection is set to resonate with beauty lovers who value both ease and creativity.