Cindy Crawford revisits iconic Pepsi Ad for Super Bowl season

Cindy Crawford has recreated the Super Bowl ad multiple times since it debuted 33 years back.

Supermodel Cindy Crawford, 58, took to Instagram on February 10, reviving nostalgia for her legendary 1992 Pepsi commercial. In the post, she sported denim cutoff shorts, a white tank top, and a can of Pepsi, mirroring her original ad look.

“Pre-game drink… still at it,” Crawford captioned the post, presumably in honor of the Super Bowl on February 9.

Her 1992 Pepsi ad remains one of the most iconic commercials in Super Bowl history, sparking multiple recreations and spin-offs over the years.

Recreations & Spin-Offs

2002 – Crawford reprised her role with a twist, swapping the Lamborghini for a family-friendly SUV. Her children, Kaia and Presley Gerber, made a cameo.

2016 – The Late Late Show host James Corden humorously recreated the ad, taking on Crawford’s role.

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2018 – Crawford appeared in another Pepsi Super Bowl ad, this time starring her grown-up son Presley.

2021 – She recreated the ad again to raise funds for cancer research at the American Family Children’s Hospital in Madison, Wisconsin—the same hospital where her late brother was treated for leukemia.

2023 – Crawford made a music video cameo for That Chick Angel’s “One Margarita (Margarita Song) (Saucy Remix).” This time, she swapped her Pepsi can for a margarita featuring Casamigos tequila, co-founded by her husband, Rande Gerber.

Could Kaia Gerber Take Over the Iconic Role?

While there are no official plans for another Pepsi ad remake, Crawford hinted in a 2023 interview with PEOPLE that her daughter, Kaia, might eventually step into her shoes.

“I definitely think the Pepsi thing would be fun,” Crawford said. However, Kaia remains hesitant, saying, “Some things are just so good you don’t even want to touch them.”

Regardless, Crawford’s 1992 Pepsi ad continues to stand the test of time, remaining one of the most celebrated commercials in Super Bowl history.