Riding a motorbike is now not a nostalgic memory or a recreational hobby reserved for the young and capable.
As a substitute, it’s far now an accessible hobby additionally available to less cellular, leisurely or elderly riders thru the current electric motorbike enterprise boom that has been amplified by way of the pandemic. Even though it appears this trend is just gaining traction, the electrical bike enterprise commenced decades in the past.
For pedego electric powered motorcycles, all of it began when don dicostanzo created a way to his personal trouble that has grown into a $150 million commercial enterprise. In 2006, don was drawing close the age of fifty and the hassle he confronted become a literal uphill conflict among the beach and his house in sunny california.
To ease his exhausted legs after a day spent at the surf and sand, dicostanzo bought an electric motorcycle to offer him the raise he needed to address the steep hill home. Great concept in idea, however at the time, electric powered bikes were clunky, unattractive and no longer created with the user in thoughts. So, dicostanzo took subjects into his very own palms, or rather, handlebars.
In 2007, dicostanzo opened an electric car shop in newport beach, california and speedy determined that customers cherished electric powered bicycles, however the only models to be had to sell had been unsightly and poorly made. That inspired him to start pedego electric motorcycles in 2008. Goal purchaser? Properly, don changed into looking within the reflect.
“as an skilled entrepreneur, i knew sufficient about enterprise, possession and what it takes to build a a hit enterprise model and became geared up to shift my awareness into gear,” said dicostanzo. “however, like maximum entrepreneurs, i confronted a few uphill battles early on that define how we operate our enterprise nowadays.”
Dicostanzo is a firm believer inside the four p’s of advertising — price, product, promoting and site. “with pedego, the toughest for us became the fourth one, placement. We may want to get the product lined up, the pricing in line and set off our promotions, but we simply had no area for humans to head and buy our product.