Brendan brazier & mark McTavish entrepreneur (CEO & co-founder) furthermore plant-based performance rich person Brendan brazier (co-founder) combined. Their regions of information create the healthiest alcohol on the earth.
These Brendan brazier & mark McTavish entrepreneur health-minded foodies turned social entrepreneurs. Set out to create an alcoholic beverage that makes use of one hundred% uncooked, sparkling juice. That certainly ferments over three months (thanks, mother nature).
Known as “wild fermentation,” the end result is a 0-additive, 0-sugar, bone-dry beverage with 6 billion obviously-happening probiotics, b vitamins, and 4.9% abv. The very last touch is mixing in the fermented, nutrient-dense wonderful end result and performance-boosting vegetable adaptogens
Brendan is the formulator also cofounder of vega. Bestselling writer of the thrive book collection, author and host of the thrive ahead internet series, and editor in chief of the thriving mag.
He’s also a former expert Ironman triathlete and a two-time Canadian 50km extremely marathon champion. Brendan appears as one of the world’s leading authorities on plant-based totally overall performance nutrients and consequently works with several NHL, nfl, MLB, ufc, and Olympic athletes.
Brendan instantly invests in and works with socially accountable meals & tech companies. Whose mandate is to repair our food system and decrease the environmental strain of meal production.
Mark become raised in the apple-growing vicinity of southwest Ontario. He began his career inside craft beverage manufacturing at the age of nineteen.
Quickly after income, his bachelor of trade at Canada’s top beverage control school, mark hooked up his foothold inside. The marketplace by way of starting one of the first craft bars in Canada in 2003.
After supporting to pioneer the craft beer enterprise in Canada. Mark followed his other ardor and built a successful profession within the commercial fitness commercial enterprise.
With a focus on product design and brand improvement, mark spent nearly a decade operating with fitness experts throughout north the united states.
Mark’s career direction got here complete circle whilst. He realized his dream to craft the healthiest alcoholic liquids in the world; a convergence of two industries that had previously appeared to be an impossible pairing.