Chaabi, a B2B SaaS platform, aims to address the skill gap among India’s blue-collar workforce, focusing on soft skills and communication. Using WhatsApp, a widely-used messaging platform in India, Chaabi delivers training content in 20 native languages.
The startup was founded by Puneet Dhiman, who identified the communication challenges faced by blue-collar workers, leading to the creation of Chaabi. The platform combines AI-powered content with a familiar messaging platform to provide accessible and scalable training solutions.
Founder’s Background: Puneet Dhiman, the founder of Chaabi, has a background in software engineering and marketing. With experience in companies like Google, Jabong, and Bella Vita Organic, Dhiman founded Chaabi to address the challenges faced by India’s blue-collar workforce, particularly during the pandemic and migrant workers crisis.
Unique Features:
- Language Support: Chaabi supports over 20 native Indian languages, making training more inclusive and effective for workers with diverse linguistic backgrounds.
- Personalized Learning: Workers can record their voices, and the platform uses this data to deliver training content in various vernacular languages, enhancing the relatability and engagement of the learning experience.
- Gamified Approach: Chaabi employs a gamified approach to make learning interactive and enjoyable, motivating workers to complete modules efficiently.
- Adaptation of SOPs: The platform can convert a company’s standard operating procedures (SOPs) or HR materials into training modules, ensuring linguistic accessibility and relevance to workers’ roles.
- Real-time Analytics: Chaabi provides real-time analytics for companies to monitor metrics such as user enrollment, completion rates, and individual progress.
Business Model: Chaabi operates on a monthly subscription model, with pricing based on factors like company size, workflow complexity, and the number of active users. The platform has made a transformative impact on industries such as retail electronics, food delivery, travel services, and delivery services.
Challenges: As a bootstrapped company, Chaabi faced challenges related to development speed and cost control. However, the startup prioritized essential features and functionalities to maintain a lean and efficient product.
Future Focus: Chaabi aims to upskill 1 million individuals by 2026, focusing on delivering government-mandated regulatory and compliance training. The platform emphasizes soft skills, including punctuality and understanding office protocols, to bridge the skill gap. Currently focusing on logistics and delivery sectors, Chaabi plans to expand into manufacturing and is engaging with government departments to enhance its training programs.
Conclusion: Chaabi’s innovative use of WhatsApp and AI-powered content addresses the unique needs of India’s blue-collar workforce, providing them with accessible and practical skill development opportunities. The platform’s personalized and gamified approach, combined with real-time analytics, contributes to more effective training outcomes for workers in various industries.