With Binance Joins TikTok so more than 78 million followers on Instagram and more than 145 million fans on TikTok, Khaby is one of the most influential figures on social media worldwide.
Binance Joins TikTok hired TikTok star Khaby Lame to spread awareness about cryptocurrencies and the Web3 through social media. Kutz, 22, is a Senegalese social media celebrity living in Italy. He rose to fame when his sober lifehack video simplifying complex plots went viral a few years ago.
This move by Binance comes when the crypto industry is experiencing a downturn. Shrouded by fears of a recession and an industrial slowdown, the crypto sector has shed billions in recent months.
Some investors withdraw their capital from crypto assets due to the prevailing low-risk appetite.
Binance is concerned that misinformation surrounding the Web3 sector could further. Delay the widespread adoption of this new technology, which already faces regulatory uncertainty in some parts of the world. “With so much nuance surrounding Web 3 and misinformation out there. It was the perfect addition to having Khaby help dispel some of the myths surrounding this space. In addition, Khaby has become a cultural icon. We love his charm and sense of humor, and we believe it will bring relevance and connectivity as we scale the Web3. Said James Rottweil, vice president of global marketing, Binance, when commenting on the topic.
In a statement, Khaby revealed that he was curious about the Web3 space. This prompted him to accept Binance’s offer.
“I took the opportunity to partner with a leader like Binance. Because it fits into what I usually do: make complicated things easy and fun for everyone,” said the influencer. Binance announced Khaby as a “brand ambassador” via a Twitter post. Binance has made headlines for several recent announcements despite the ongoing downturn in the crypto market.
Earlier this month, it announced a flagship program for VIPs and institutional investors.
Last week, Binance US said it expects to raise around $50 million (around Rs.390 rupees) to fund the continuation of the first round of investments in the coming days.