Bene Bono, a pioneer in sustainable grocery services, announces a successful €10 million fundraising round led by AVP (AXA Venture Partners), with participation from 2050, Stride VC, and Project A. This funding injection will bolster Bene Bono’s efforts to combat food waste at its source.
Strengthening Talent Acquisition and Product Range:
Bene Bono plans to onboard key talents for strategic roles with the new capital infusion, including a Director of Purchasing, Head of Product, and Lead Data Manager.
Additionally, the company aims to diversify its product offerings, targeting 1,000 saved product references by the year’s end while further developing its private label range, which currently comprises seven products.
Market Growth and Sustainability Initiatives:
Expanding its footprint in the French market and advancing into key regions of Spain, including Seville and Malaga, are integral parts of Bene Bono’s expansion strategy.
The company also pledges to reduce its environmental impact by implementing sustainable practices such as reusable bags and transitioning to electric vehicles and bicycles for deliveries.
Bene Bono Customizable Orders and Enhanced Logistics:
Bene Bono’s recent initiatives include introducing fully customizable weekly orders powered by innovative technology.
Customers now have access to over 500 saved products, allowing them to tailor their grocery selections according to their preferences and needs. The company aims to optimize logistics processes to ensure maximum customer satisfaction.
Bene Bono Tackling Food Waste from Farm to Table:
Founded in April 2020 by Grégoire Carlier, Sven Ripoche, and Claire Laurent, Bene Bono addresses food waste by directly engaging with farmers and manufacturers.
Bene Bono empowers conscientious consumers to shop responsibly while supporting local producers by providing an alternative market for products rejected by traditional distribution channels.