The aspiring musician leads the label’s AW21 Original & Vintage campaign for a collection that jumps from varsity jackets to tartan punk, focusing on durability.
In a campaign reminiscent of photos taken behind some high school benches from the 90s when fatigue hit, Beabadoobee teamed up with Superdry for the AW21 collection. A living reverence for classic vintage style with an emphasis on sustainability is sure to carry you through the colder months.
The British-Filipino musician dazzled us in 2020 with his debut album, a poetically simple diary and diary like Fake It Flowers. In his productions, he also emphasizes nostalgia. A DIY aesthetic heavily influenced by a warm color palette and layers of the ’90s and grunge-era sensibilities.
So working with Superdry as the new face of the Original & Vintage collection feels like a natural partnership. Contrasting prints and colorful textures bring it back to a defining fashion moment of this era. In tune with the brand’s Americana spirit and Bea’s art.
All this without compromising on functionality – this is an integral part of a player’s mode choice. “To be honest, I dress comfortably. I wear everything I feel most comfortable with, and that makes me more confident,” she says.
“Trust is the key.” The AW21 at Superdry reflects the endless cherry-picking opportunities. And draws from the ’90s vibe – there’s a college jacket from Varsity. A T-shirt with a hand-painted graphic, a tartan skirt, and a coat in classy tones.
In the previous visual soundtrack of Bea Cologne’s latest song. The campaign features musicians in a setting that Richard Linklater can perform. Bea modeled the classic Varsity Superdry bomber jacket on a labeled T-shirt. While a tartan tennis skirt showcased her love of ’90s grunge. As he says, he draws inspiration from age groups like The Cardigans and credits idol aesthetics Devon Aoki and Kim Gordon.