Against This Backdrop About Every Responsibility Crisis, Care Care Concierge Wellthy’s Start-Up Supports 35 Million Money From Series B.

For most of her professional life, Lindsay Lawyer-Rosner introduced, as she calls it, a “secret double life”: She was her mother’s guardian, who mainly had progressive multiple sclerosis. Rosner’s attorney. They returned from college and lived there for most of his 20s, helped his mother with breakfast, went to work, came home to stay for lunch, returned to work, and then returned to night care. He rarely tells friends or co-workers what he does or how challenging it is.

“I think the logistical and administrative aspects of maintenance are the more complicated part of the security service,” said Attorney-Rosner. “The MS part is almost obvious – the doctors prescribe treatments; my mom has a specialist she visits several times a year, but it’s the day-to-day things that we have a hard time adjusting to.”

In 2009, while graduating from Harvard Business School, Attorney-Rosner had an idea he thought could help him and millions of other Americans in a similar situation (that’s 53 million people today, or more than 20% of the US adult population). : a care coordinator service that provides a variety of experts who can help families navigate the maze system of Medicare, Medicaid, and long-term care.

He even has a name for it – Wellthy – and this year, he bought the domain for wellthy.com. But it took another five years (and day jobs in marketing roles at Microsoft and Simulmedia) to whip up ideas and prepare for life as an entrepreneur. So finally, Jurist-Rosner officially introduced the service in 2014.

Since then, Yeti has been under the radar for most of her existence. It started as a direct service to consumers and expanded to include employers in 2017 as a compensation offer for employees. For the past four years, Jurist-Rosner has been quietly compiling an A-list business book containing all of Silicon Valley’s heavyweights — similar to Facebook, Accenture.