Key Sentence:
- “We wanted to develop iPlayer for the events industry,” said Hugh Edwards, CEO of ReAttendance, recalling his vision for the business 5 years ago.
- They believe that services such as the online viewing platform.
- Which offers content in various forms and on-demand, maybe the innovation needed.
The two men were in an excellent position to make this ReAttendance call. Edwards has spent nearly two decades in the events and entertainment industry. A career as an award-winning speaker and casting director. He has also served as a judge for the British Academy of Film and Television Arts (Bafta). Dixon, meanwhile, has a voice recognized by millions, with 40 years working on thousands of television and radio shows, including styles for The X Factor and British’s Got Talent.
Together they launched ReAttendance in 2016 as an event platform for a changing industry.
In 2018, Edwards and Dixon began to enjoy the fruits of their labor, hosting several successful events across various industries – from traditional conferences and corporate events to exhibitions and award ceremonies.
“We started making the platform more widely available, and in 2019, we started working on the last piece of the puzzle. And developing a product for customers looking to host virtual events in real-time and in real-time,” said Edwards. “We have developers working on it, and we’re not in a rush.”
Then, of course, the world changed. Organizers had to cancel all physical events. As a result, the demand for the ReAttendance live event platform has increased exponentially.
It was undoubtedly the right product at the right time, but ReAttendance realized something very quickly. The transition to virtual events was born out of necessity, but it also brings some great benefits. For example, since organizers no longer have to cover the cost of renting a venue or setting up travel accounts, profit margins are much higher.
The question is whether virtual events will continue in the world after the pandemic. “In October 2020, we started to think about what the introduction of a Covid vaccine would mean,” Dixon said. “We had a real day with red mail and made the toughest business decision of our lives – to start over with the platform.”