Adeles 30 rose to number one ahead of Abba and became the fastest-selling album of the year. With 261,000 sales on the charts in its first week, the album outperformed another by Swedish pop group Voyage, which started with 204,000 sales.
However, Adele’s sales were much lower than her previous 25 albums, released in 2015. Their third album opened with 800,000 sales in its first week, meaning 30 sold 32% of its predecessor.
The decline can partly be explained by the tremendous growth in streaming over the past six years. In addition, there is a greater incentive for fans to buy 25 because they are kept away. From the streaming platform for the first six months after its release.
Adele’s first sale surpasses sales of the long-awaited Abba Voyage album
Adele won Ed Sheeran’s album = (Equals) and took first place this week. He has secured a double on the charts. As the lead single from the album Easy On Me has remained at number one for six consecutive weeks
Adele’s success in her first week at the age of 30 guarantees that all four of her albums have reached number one – a record for the women’s game.
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The album accounted for 67% of all physical sales and was the week’s best-selling album. With 55.7 million plays across all tracks. The figure marks the biggest first week of Sheeran’s 2017 album after (Divide).
It’s also the most challenging opening week for a female solo album since Adele’s last studio album, 25, was released in November 2015. The London-born star said 30 was to explain her divorce from her husband to her nine-year-old son Angelo. A review said Adele was “emotionally confused” “at the top of her game.”