Varona, known as Ravi B., after six years of entrepreneurship, defies this story with his rudeness, ambition, and unique eye. The Bronx native began his 10,000-hour shoot at concerts and events in downtown New York. Now his work is recognized worldwide after working with some of the world’s most prominent artists and celebrities.
Varona is focused on the next chapter in her career and life with great success and love for the arts. It also focuses on providing access to other creative entrepreneurs as they pursue their dreams and build themselves financially.
Varona’s work can be defined as bold, feminine, and culturally significant. But, in his own words, he will tell you that his job is all about happiness and joy. “I work best when I’m happy and make other people happy,” says Varona. Telling happy stories and making people look royal are his two guiding principles on set. “My phrase is: ‘I know you the best.’ “I try my best to bring good to everyone and in all my work,” he added.
Varona has made a name for herself as a photographer. She also explains that she runs her own business, although Varona sometimes says that being an entrepreneur often feels like taking a train to an amusement park. “As a freelancer, your peaks feel very high. And even your lows, which are not always lows, feel low.
When you get the idea of freelancing with today’s social media time, the instant gratification and the style and the way we share our stories, this can be a little overwhelming.”
With all the excitement that comes with being promoted, Varona says it’s critical to your well-being as a creative on your journey to show kindness to yourself to measure the impact of your work when receiving feedback. Good business and managing your finances are just as important.
Varona may remember meeting her earlier in her career when she was more reserved and gentle in her conversations. Now an entrepreneur, he is firm on his price and without negotiating the line of work he creates for himself, his clients, and the people he employs.
The question that Varona often asks in business life is: How much are you worth? And what are your values? “You need to determine your value based on your work ethic, who you are, what you do, and what you have accomplished,” says Varona. “There will be people who won’t pay your price. And that’s good. The most important thing is transparency and adherence to what you believe.