ClearTrust Raises $1.9M in Pre-Series A Round for Ad Tracking and Fraud Detection

ClearTrust, a cybersecurity platform specializing in ad tracking and fraud detection, has raised $1.9 million in a pre-Series A funding round.

Founders and Mission:

• ClearTrust was founded in 2020 by Deepankar Biswas and Raja TN.
• The startup’s mission is to make online advertising safe and trustworthy by addressing the challenges of ad fraud.

Solutions Offered:

• ClearTrust provides solutions such as traffic scanning, precise tracking, and a real-time dashboard with over 140 traffic-scoring filters.
• The platform aims to help advertisers, agencies, and networks achieve higher ROI by eliminating fraudulent activities from digital campaigns.

Expansion Plans:

• With the new funding, ClearTrust plans to expand its operations into North America.
• The startup will focus on research and development, particularly in AI, cybersecurity, and deep tech, to develop advanced filters for detecting advertising fraud.

Growth and Revenue Targets:

• ClearTrust claims to have witnessed rapid growth, with a 3X annual increase over the last two years.
• The startup aims to reach a yearly revenue of $10 million by 2027.

Client Base:

• Currently, ClearTrust serves 34 clients across the US, Israel, India, and Europe.
• The startup has developed two products, ClearScan and ClearTrack, to protect stakeholders in the digital advertising ecosystem from invalid traffic and fraudulent activities.

ClearTrust’s focus on ad tracking and fraud detection addresses a critical issue in the digital advertising space. The new funding will support its expansion into North America and further development of advanced filters using technologies like AI and deep tech. The startup’s goal of enhancing online advertising safety and achieving substantial revenue growth positions it as a player to watch in the cybersecurity and ad tech sectors.